ModCloth is that the online store for you if your style is more Audrey Hepburn than Lady Gaga and your idea of a swell swimsuit are some things from an Esther Williams film. Find vintage and indie looks that recall eras gone at ModCloth.com. Founded by Susan Gregg Koger when she was only 17, ModCloth emerged from a Carnegie Mellon dormitory that was full of Koger’s collection of thrift store finds. Her web-savvy boyfriend (now her husband) helped her get the stash online, and a fashion star was born.. Its website features a blog that covers green living, music, cooking ads and therefore the latest fashion trends. Customers like ModCloth thanks to its fast shipping and superior quality products consistent with their reviews.